A good article title can optimize the ranking of many long-tail keywords for website SEO and bring more traffic. It is very worrying to write the title. Only an attractive title that can impress users can attract users’ attention. So how to start a good article title to satisfy users and meet the requirements of search engines?
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The structure of the title in line with SEO optimization requirements
1. The number of words in the title is controlled within 60 bytes: From past experience, search users prefer titles of about 50 bytes; for product personnel and editors, titles that are too short may not be able to fully express the theme of the web page; For search engines, a title that is too long means “exceeding the standard”, and only the first 60 bytes will be kept.
[Reverse case] Traveling from Fuzhou to Beijing_What’s the weather in Beijing_Tourist attractions in Beijing_Is it fun in Beijing_Is it hot to travel to Beijing now?
2. Put important content at the front of the title: Among the many search results, users often focus on the first half of the title, so it is very important to put important information at the front of the title.
[Positive case] Rosamund Kwan denies the onset of brain cancer and claims that she was misunderstood when cleaning her teeth | Rosamund Kwan | Cancer_Phoenix Entertainment
3. Place the website name to increase exposure opportunities: Some sites have already gained certain popularity and authority in a certain field, and their site names have become a kind of brand, which can be reflected in the title. As a result, they are more inclined to choose to click on the information provided by the websites they are familiar with. Even if the current popularity of the website is not enough, you should not let go of every opportunity for brand exposure.
[Front case:] [Difference between single battery and micro single]-Hummingbird.com
[Front case] Exquisite cultural relics collected by the Louvre Museum in France are exhibited in the National Museum of China – Xinhua English.news.cn
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What content in the title is more attractive to users
After the user enters keywords in the Baidu search box, when Baidu sorts the relevant web pages, the content of the web page title is an important factor it considers. At the same time, there are usually 10 results in the search result page, and users often decide which result to click to open through the title and summary. The choice of keywords on the title is very important.
1. The most relevant keywords to the content of the web page: First, the title should correspond to the content of the web page, that is, the content on the title can be displayed in the main part of the web page. Generally speaking, if the main part of a web page is an article, the main content of the title of the web page is often the title of the article; It manifests itself in the title of the web page.
[Positive case] Reasons why babies cry
2. Choose keywords that are more commonly used by users: the same item has different names, and the same thing has different descriptions. Which one should you choose to put on the title? Although Baidu has a powerful keyword analysis algorithm, we still recommend that you use the one most commonly used by search engine users. The popularity of keywords can be queried through the Baidu Index. There are some other tools on the Internet, you can also refer to them.
For example, Canon has a SLR camera, the standard full name is “5d mark ii”, or “5D2” for short, and the majority of search enthusiasts affectionately call it “Invincible Rabbit”. Literally, “5d mark ii” is cumbersome to type. Take a look at their Baidu Index:
“5d mark ii”: 257
“5D2”: 875
“Invincible Rabbit”: 467
Obviously, “5D2” is the most popular among search engine users due to its clear direction, catchy and easy to type
3. Choose keywords that can meet the clear needs of users: keywords that can reflect the clear needs of users are often long-tail keywords, and SEO personnel generally call them long-tail keywords, such as “Hangzhou two-day tour route” “How to travel from Shanghai to Xitang” go” and so on. Our product personnel and editors should understand user needs on the one hand, and on the other hand make web pages that can meet user needs, and attract search engine users to click by writing keywords containing clear user needs on the title.
[Front case] [Zinc Supplementation for Babies] How to deal with zinc deficiency in children_How to supplement zinc for children-Cradle.com
4. Embody timeliness under the premise of realness: the most important premise of putting timeliness keywords in the title is: there is really timeliness content in the webpage, otherwise it is very easy to be punished by search engines.
[Front case] 2014-October 80,000 second-hand house prices in Beijing, Beijing, the real price is not worth it! “Lianjia”
5. Directly hit the pain points of users and resonate: Take the above case as an example. False listings and housing prices have always been a pain in the hearts of buyers of second-hand housing. “Lianjia” directly faces the pain points of users, coupled with the signboard of “Lianjia”, the click-through rate has been high. Of course, this has gone beyond the scope of SEO, and I believe that the editors have more experience in this area.
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Design headlines to avoid fooling users and search engines:
Some websites place too many repetitive keywords on the title, or even place popular keywords that have nothing to do with the content to attract or even deceive users and search engines. This is very easy to be punished by search engines as cheating, which is a very dangerous things. So: don’t reflect in the title what is not on the page.
【Reverse case1】Green Snake Complete_Green Snake Complete Works Watch Online_Green Snake Complete Full Version Video——This page only provides video clips
[Reverse case 2] Li Xiaolu’s indecent video leads to hit her face, 20,000 to 30,000 refuses to “hit the building” – this webpage mainly introduces real estate information
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