As an auxiliary function of a WeChat public platform, the micro-community is conducive to WeChat marketing and provides better services. Today we will talk about What is the role of micro-community development?
Users can interact with each other.
Although the public account is a very good peer-to-peer communication platform, there is also a strong demand for communication between users. In the past, it could only be solved through QQ groups and WeChat groups. Now, with the micro-community development and interaction, it becomes easier, more direct and more Focus, users will become more active, and strangers will no longer need to shake and find nearby people to make friends.
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Communication content can be precipitated.
If WeChat messages are not starred, they will be automatically deleted within a few days, resulting in a lot of valuable information not being retained. In addition, even if they are stored in the background of WeChat, it will be very troublesome to search. The biggest advantage of micro-community development is that it facilitates content accumulation. , This point will not change regardless of the PC era or the mobile era. In the future, some valuable micro-communities may become small vertical portals through long-term operation.
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Interest-based mobile circles
If communities such as Douban and Renren first make circles and then attract people, then micro-communities will first have people and then make circles. Now each vertically subdivided public account has gathered a large number of users with the same interests and hobbies , Once connected to the micro-community, millions of active private circles will be born directly. It is estimated that Douban will sweat at this speed
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The service account breaks through the group sending limit
Since WeChat divided the official account into a subscription account and a service account, many people have fallen into a deep entanglement. On the one hand, they can send group messages every day but there is no menu or interface; The interface can be commercialized, and many people who choose the service account regret it. After all, the frequency of sending once a month is really not enough to meet the needs, but now with micro-community development, as long as the entry is placed on the menu, and user habits are properly cultivated, in the future Group sending can be changed to sending messages in the micro-community, and you can also interact with users in a timely manner.
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Add valid new users
Due to some restrictions adopted by WeChat officials to prevent over-marketing, the online promotion of public accounts has always been a problem that has troubled many people. With the micro-community, users can share not only graphic messages but also community topics. Good topics can not only trigger dissemination Discussion, more importantly, can bring new users. In the future, as the interaction between micro-communities of different accounts increases, it will also be a new recommendation channel.
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Generating new business opportunities
The community’s ability to mine gold is obvious to all in the PC era, but the transition to the mobile era is unacceptable due to product form issues. Once the micro-community, a new community form on the mobile terminal, is successful, it is reasonable to believe that it will not only bring new benefits to the WeChat official account. A new commercial model is more likely to ignite the community gold rush in the mobile era.
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Shanghai Lanchang Information Technology is a professional WeChat development supplier, providing customized services such as micro-community development for you. For more information on micro-community development, please contact Lanchang customer service
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